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Volkswagen’s newest car company is using Star Wars to promote cars – now it’s Obi-Wan Kenobi

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ID.Buzz is a pickup truck that Volkswagen plans to start selling globally soon. Minivans aren’t exciting when compared to the Audi R8 Spyder convertible V-10, so Volkswagen is looking for a way to highlight the latest people drive in an exciting way. She chose to take advantage of the Star Wars Kids series show for the first time on Disney Channel This month.

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“It was an opportunity to explore how the ‘Obi-Wan Kenobi’ and the Volkswagen brand come together in a pure fun car. Themes of good and evil, light and dark are not necessarily concepts we apply to cars. Realizing personality. Buzz’s collaboration provided a unique opportunity to make cars reflect on two iconic personalities. ,” says Doug Chiang, Lucasfilm Executive Vice President and Executive Creative Director.

“In close collaboration with Lucasfilm, we combine timeless design with functional identity. VW Chief Design Officer Joseph Kabayi shared the details of the exquisitely detailed world of Obi-Wan Kenobi. This philosophy enforced the identity as well. The buzzwords on the back of the cars, Designed with the classic Star Wars “Aurebesh” font – instead of the standard Volkswagen font, other lettering inspired by the series is featured on the fenders.

The new series, entitledObi-Wan Kenobi. The timeline of the Star Wars series captures when Luke and Leia are children. If you watched the previous work, Luke is raised on a moisture farm by an “uncle and aunt,” and Leia is raised by the Organa, a politically connected family on a beautiful planet. We all know how Luke and Leia’s story ends now, that we’ve seen the timeline before this period.However, Luke and Leia’s genesis story has not been shown in a movie or video or whatever the proper word for a mini-series is on the pay-per-view channel.Now we can watching.

Your author watched the first two episodes of Obi-Wan Kenobi on Disney. Don’t worry, you won’t get any spoilers in this story. However, you will get some opinions. here they are:
– The “Live Action” series was created for kids, not for adult Star Wars fans.
– It’s slow.
Bad guys and girls are nowhere near as scary as Darth Maul and Darth Vader. At least not in the first two episodes.
-If you thought Padme’s running looked awkward in the movies she was a star, wait until you see the running scenes with little Leah.
The Mandalorian started slowly and ended in a way that everyone loved. We hope this series will be too.

Therefore, Volkswagen has adopted this series to help draw attention to its new pickup truck. It’s a good match, because the minivan is designed to hold children and is not intimidating. We can’t comment on whether it was slow and awkward because we didn’t drive the post.

When Nissan co-marketed its Rogue with the Star Wars movie partly called “Rogue,” it made sense. However, it didn’t make sense for VW Buzz to be marketed side by side Light yearThe upcoming movie about our favorite Toy Story character named Buzz that will also be a children’s movie?

what you say? Is Volkswagen’s marketing plan getting you closer to adopting the Vw Buzz minivan?

Photo of Obi-Wan and a minibus named Buzz courtesy of VW.

John Gorham is a long time New England Motor Press Association Member and engineer recovering. John’s interest in electric vehicles dates back to 1990, when he designed an EV battery thermal control system as part of an academic team. After earning his degree in mechanical engineering, John completed a marketing program at Northeastern University and worked with manufacturers of automotive components, in the semiconductor industry, and in biotechnology. In addition to Torque News, John’s work has appeared in print in dozens of American news outlets, and he provides reviews for many auto shopping sites. You can follow John on TikTok Tweet embedon me Twitterdisplaying his credentials in LinkedIn

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